Case Study: Financial Times achieves faster load times and higher reader engagement with Red Badger

Financial Times boosts reader engagement 30% with Red Badger

The Financial Times, a respected global news publication, partnered with the digital consultancy Red Badger to overcome challenges in its online subscription model. The FT needed to deliver a next-generation homepage as proof of concept and to shape a new creative team strategy across its entire product portfolio to stay competitive.

Red Badger implemented a new homepage using React and GraphQL in just seven weeks and coached internal FT teams on Lean UX and Kanban methodologies. This solution resulted in a homepage that loads in 1.5 seconds, a 30% increase in reader engagement, and industry awards for the FT, including Website of the Year. Red Badger's work created a lasting cultural shift in the FT's ways of working.

Financial Times