Case Study: Equifax de-risks fraud-detection product launch with Red Badger

Equifax de-risks fraud-detection launch with Red Badger

Red Badger was engaged by Equifax to help de-risk the launch of a new fraud-detection product. The challenge was to move beyond assumptions and create a robust, validated launch plan before committing significant engineering resources, ensuring genuine business alignment on the product's vision.

The solution involved conducting end-user research to understand customer needs and building iterative prototypes for validation. Red Badger then facilitated the creation of a shared product vision, a prioritised backlog, and a phased delivery plan. This provided Equifax with a de-risked, business-aligned strategy to confidently build and launch the product.

Equifax