Case Study: CarTrawler improves booking management and reduces support costs with Red Badger's loyalty portal

CarTrawler launches My Account in 12 weeks with Red Badger

CarTrawler, a B2B travel technology partner, needed to replace its inflexible and costly legacy loyalty system. The existing platform was difficult to support, available only in English, and generated too many customer support calls. CarTrawler engaged Red Badger to build a new self-servicing customer account portal where users could log in, manage bookings, and earn rewards.

Red Badger built a serverless, microservices-based solution using a tech stack including React, Redux, and AWS services, which eliminated the need for a dedicated DevOps team. The new My Account portal was launched on two brands within 12 weeks. The results included a reduction in customer support queries, an increase in repeat bookings through loyalty discounts, and an improved Net Promoter Score and CSAT for the travel brands.

CarTrawler