Case Study: Camden Market boosts London footfall with Red Badger

Camden Market lifts new London users 75% with Red Badger

Camden Market, a major London tourist attraction, faced the challenge of an underperforming website that failed to engage local Londoners. Their goal was to increase footfall to the physical market and drive more web traffic from residents. To achieve this, they engaged Red Badger to redevelop their digital platform.

Red Badger built a new, content-driven website using React, Redux, and the Prismic.io CMS. The results were significant, with the new site delivered in just ten weeks. Within four days of launch, the bounce rate dropped by 18% and average session duration increased by 53%. The first month saw a 75% rise in new London users, a 30% increase in weekly users, and a 42% growth in mobile traffic.

Camden Market