Case Study: BBC engages audiences more effectively with Red Badger’s rapid prototyping

BBC validates a new homepage concept with Red Badger as 75%+ of users find it appealing

The BBC faced a challenge in engaging the nine million weekly visitors to its homepage, as most used it only to access specific information and missed valuable content. With fewer than 10% of visitors using the existing personalisation tools, BBC Connected Studio tasked Red Badger with finding new creative ways to surface relevant content for its audience.

Red Badger prototyped a real-time "fast lane" feed of bite-sized content for the homepage that used semantic web data-sharing to learn from and personalize to each user's behavior. The rapid prototyping model delivered validated consumer feedback, with over 75% of users finding the new BBC Now concept appealing and nearly 50% saying they would be very likely to use it if it went live.

BBC