Case Study: WineDirect achieves automated subscription billing and reduced churn with Recurly

WineDirect Automates Billing with Smart Subscription Technology

WineDirect, a Napa-based direct-to-consumer platform serving 1,800+ wineries, faced growing complexity in subscription and usage-based billing as its business scaled. Their in-house system required extra steps to feed revenue data into Recurly, and they needed a way to automate invoicing, manage declines, and minimize involuntary churn while keeping finance teams’ data clean and auditable.

By moving to Recurly’s quantity-based pricing and sending usage data directly into the platform, WineDirect now automates invoicing, dunning, and credit-card updates, streamlining billing workflows and reducing manual work. The result is faster, more scalable billing with clearer audit trails, reduced failed payments and churn (Recurly’s decline management can recover up to ~70% of failed renewals), and measurable business benefits such as improved accuracy and time savings that support continued growth.

WineDirect

Devin Loftis

Chief Technology Officer