Case Study: Userlike (live chat SaaS) achieves product-market fit and international growth with Recurly

Two Years with Recurly From Beta to Maturity

Userlike is a Germany-based live-chat SaaS that launched in 2012 with a four-person team and about 200 beta users. Facing limited development resources, an uncertain pricing model that changed multiple times, and plans to expand beyond Northern Europe, they needed a flexible, easy-to-implement recurring-billing solution to move out of beta and find product/market fit.

Recurly provided hosted payment pages, flexible subscription management, robust subscription reporting, coupon tools, and multi-currency support, letting Userlike change pricing quickly (three times in six months), identify and discontinue low-LTV offerings, and run targeted promotions for startups and nonprofits. The result: major time savings for the team, faster iteration to the right pricing, and accelerated international growth into the UK, US, and Australia.

Userlike

Pascal Van Opzeeland

Marketing Manager