Case Study: True Royalty TV achieves subscription growth and lower churn with Recurly

True Royalty TV explodes subscriber and revenue growth with Recurly

True Royalty TV, the “Netflix for royal watchers,” wanted to grow subscriptions while reducing churn and scaling its infrastructure across multiple countries. The company needed better subscriber acquisition, retention, and pricing decisions, and used Recurly to help manage the subscription business and billing experience.

Recurly helped True Royalty TV A/B test content packaging, remove checkout friction, and build data-driven retention flows and dunning strategies. With Recurly’s subscriber data and dunning engine, True Royalty TV improved churn management, launched and iterated faster, and gained a 360-degree view of subscribers—driving positive impact across key metrics from acquisition through retention.

True Royalty

Allan Wills

Head of Operations