Case Study: BarkBox achieves 3M+ happy subscribers and scalable subscription billing with Recurly

The Technology That Keeps BARK’s Three Million Subscribers Happy & Begging for More

BARK, the maker of BarkBox and other dog-first products, has grown to more than three million subscribers by focusing obsessively on customer experience. As the company expanded into new product lines and sales channels, it faced complex recurring‑billing and order‑fulfillment challenges and needed a scalable, flexible subscription platform that would integrate with its Ruby on Rails/Heroku stack and let teams iterate quickly.

Partnering with Recurly solved those challenges: Recurly’s API and webhooks automated billing, notifications, and order triggers, enabled immediate (automatic) fulfillment, and supported plan flexibility and experiments that led to Super Chewer, Bright, BarkEats and new retail distribution. The result was smoother operations, higher retention through optimized plan offerings, faster product launches, and sustained subscriber and revenue growth—helping BARK scale efficiently to millions of customers.

BarkBox

Becky Segal

VP of Platform Engineering