Case Study: The Cook Political Report grows subscriptions and revenue with Recurly

The Cook Political Report doubles monthly revenue with Recurly

The Cook Political Report, an independent political newsletter, faced challenges with its outdated subscription management. Their manual, non-renewing yearly plan and reliance on PayPal created a confusing payment process for their diverse subscriber base, hindering acquisition and retention. They needed a more robust and flexible platform to streamline payments and offer self-serve features, leading them to seek the subscription management service Recurly.

By implementing Recurly, The Cook Political Report automated its billing, added new payment options like monthly plans and installments, and enabled self-service account management for subscribers. The results were astounding: monthly revenue doubled and then tripled within four months, and monthly subscriptions increased eight-fold. Recurly's features, including automated dunning and an account updater, significantly reduced churn and recovered revenue, making the platform pay for itself while drastically improving operational efficiency.

The Cook Political Report