Case Study: Smallpdf accelerates subscription growth with Recurly

Smallpdf quadruples China revenue in 4 months with Recurly

Smallpdf, a global provider of PDF tools, faced a significant challenge when its homegrown billing system could not scale to handle the millions of new users and increased payment volume it experienced. The fragile system lacked visibility, could not support new payment methods, and was consuming engineering resources. To refocus on product innovation, Smallpdf needed a vendor to handle its global billing operations and partnered with the subscription management platform Recurly.

By implementing Recurly, Smallpdf gained a resilient and flexible billing solution. The results were transformative: the company quadrupled its revenue in China by enabling Alipay, recovered 20% of previously failed payments through automated dunning, and unlocked new global markets with local payment methods. Recurly provided the critical infrastructure that allowed Smallpdf's product team to stop maintaining billing and return to innovation.

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