Case Study: Sittercity achieves 70% reduction in fraud and 7% monthly revenue recovery with Recurly

Sittercity Relies on Recurly to Fight Fraud and Recover Revenue

Sittercity, founded in 2001, is a subscription service that connects families with pre-screened babysitters, nannies, and tutors. While rebuilding its platform in 2013, the company replaced a homegrown billing system to solve limitations around marketing, fraud, and revenue leakage—issues that became acute after a successful free-first-month promotion attracted significant fraudulent signups.

Sittercity integrated Recurly for subscription management and Recurly’s partnered anti-fraud solution, cutting fraudulent signups by 70% within a month. Recurly’s automated dunning and recovery processes recoup about 7% of monthly revenue, and its coupon tools support targeted marketing, freeing Sittercity to focus on improving its core service.

Sittercity

Mark Row

VP of Product