Case Study: Scentbird achieves seamless subscription scaling and reduced churn with Recurly

Scentbird boosts conversions with Apple Pay using Recurly

Scentbird, a fragrance subscription service, faced challenges scaling its business due to an existing subscription platform that couldn't handle complex billing structures or provide a seamless connection between payments and order fulfillment. They sought a scalable technology partner to help reduce churn and ensure smooth customer experiences, leading them to partner with Recurly.

Recurly provided a comprehensive subscription management platform that delivered seamless billing, powerful automation, and strategic support. The solution enabled Scentbird to offer greater personalization and flexibility to subscribers, integrate payment options like Apple Pay which significantly boosted conversions, and gain AI-driven insights via Recurly Compass. This partnership equipped Scentbird to optimize approval rates, reduce failed transactions, and confidently plan for international expansion.

Scentbird