Case Study: Tailor Brands achieves global expansion and revenue recovery with Recurly

Recurly Helps Tailor Brands Make Branding Accessible Worldwide

Tailor Brands is an AI-driven, subscription-based platform that helps small businesses create logos and full brand identities, serving over seven million customers worldwide. As it scaled globally, the company needed a subscription management partner that supported flexible payment models, many currencies, an intuitive API and exceptional user experience—plus sophisticated decline management to reduce involuntary churn.

Tailor Brands adopted Recurly for multi-currency payments, coupons, custom fields, webhooks and robust dunning (automated retries, account updater and recovery workflows), enabling smoother transactions and easier subscription operations. The result: reduced payment friction and substantial recovered revenue—Recurly recovered more than five times its fee for Tailor Brands in 2018—supporting the company’s global growth since 2017.

Tailor Brands

Maayan Kotler

Vice President of Marketing