Case Study: PupBox doubles subscriber growth and improves retention with Recurly

PupBox Expands Subscriber Base with Flexible Billing from Recurly

PupBox, founded by Ben and Ariel Zvaifler to help new puppy owners, offers customized monthly boxes and training guidance across a puppy’s first year. Before partnering with Recurly, PupBox’s previous billing provider forced upfront payment for multi‑month plans, creating a high price barrier that pushed customers toward short‑term subscriptions and drove high churn.

Recurly introduced flexible subterms, monthly billing for 3/6/12‑month plans, a promotion engine and multiple‑gateway support, letting PupBox offer lower monthly rates and first‑box discounts on longer commitments. The switch doubled new subscriber acquisition in a month, improved retention and LTV, enabled more efficient marketing spend, and added payment continuity through better dunning and gateway failover.

PupBox

Ben Zvaifler

Founder