Case Study: PupBox grows subscribers and reduces churn with Recurly

PupBox boosts subscriber growth with Recurly’s flexible billing and monthly 3-, 6- and 12-month plans

PupBox, a subscription service for new puppy owners, faced challenges with high customer churn due to inflexible billing from their previous provider. They were forced to charge for entire subscription terms upfront, which made their longer, more valuable 6- and 12-month plans too expensive for most customers to consider. This inability to offer monthly billing on multi-month plans caused the majority of subscribers to choose shorter terms, leading to frequent cancellations.

By implementing Recurly's flexible subscription billing platform, PupBox gained the ability to bill customers monthly for longer-term plans. This lowered the barrier to entry, encouraging more subscribers to choose the 6- and 12-month options. Recurly's solution also provided greater flexibility for promotions and payment gateway failover. This resulted in a significant increase in PupBox's active subscriber count, a improved churn rate, and a more efficient scaling of their marketing spend.

PupBox