Case Study: Pipefy boosts subscriber growth and cuts involuntary churn with Recurly

Pipefy Attracts Subscribers with Flexible Billing Plans and Integrations

Pipefy is a cloud-based business process management platform used by enterprises worldwide to streamline and automate work. Rapid growth created a back-end challenge: Pipefy needed a scalable subscription billing and management system that integrated with tools like NetSuite and Zapier, supported self-service signups, and helped reduce involuntary churn.

Partnering with Recurly, Pipefy implemented Hosted Payment Pages, Account Updater, customizable dunning, recycled retries and integrations with NetSuite and Zapier. The solution enabled 24/7 self-serve onboarding (over a third of new signups in a recent quarter), automated billing workflows, and boosted recovery rates from 38% to 62% — rising above 70% in 2020 — while freeing resources to focus on higher-value accounts.

Pipefy

Paulo Junior

Financial Analyst