Case Study: MarketMuse achieves accelerated subscriber growth with Recurly's subscription management platform

MarketMuse Uses Smart Promotions to Fuel Subscriber Growth

MarketMuse, a fast-growing SaaS platform that helps marketing teams plan and create content, faced the challenge of scaling new subscriber acquisition while reducing manual admin and improving time-to-value. Previously they relied on a payment processor and manual referral validation, which made recurring billing error-prone and slowed onboarding.

By adopting Recurly, MarketMuse launched coupon-based promotions and partner codes that streamline signups, experimented with trial lengths versus sign-up discounts, and simplified onboarding with a checklist that unlocks a coupon. The result: a big increase in new subscribers, lower churn when using sign-up discounts, automated subscription management that recaptured lost revenue, and faster time-to-value for users.

MarketMuse

Elizabeth Irvine

VP of Marketing