Case Study: LiveChat achieves more than double its subscriber base in 18 months with Recurly

LiveChat Grows Through Experimentation and Optimization

LiveChat, founded in 2002, provides real-time chat software to help businesses boost sales and customer satisfaction, but its billing process lagged behind. Manual invoicing and a PayPal/Skrill-based store didn’t support recurring subscriptions, created integration and reporting headaches, and redirected customers away from LiveChat during payments, causing confusion.

In early 2012 LiveChat switched to Recurly, integrating Recurly.js and the REST API in under three weeks to enable seamless, in-product payments, flexible subscription options, automated billing notifications, and analytics. The result: simplified billing and revenue tracking—and more than double the number of subscribers within 18 months.

LiveChat

Bartosz Olchowka

Head of Development