Case Study: Unbounce achieves 19% increase in recovered revenue and reduces involuntary churn with Recurly

How Unbounce combats churn with Recurly

Unbounce is a leading landing page and conversion intelligence platform that serves thousands of self-serve, card-paying customers with AI-powered tools like Smart Copy and Smart Traffic. Facing high involuntary churn—about 20% of cancellations caused by billing errors or expired cards—the company needed an automated, scalable way to fix failed payments and gain deeper insight into why declines happened.

Unbounce implemented Recurly’s Revenue Optimization Engine to automate recovery and inform its dunning strategy. Machine-learning Intelligent Retries drive about 25% of recoveries, and Recurly’s reports guide personalized outreach and timing, improving PCI compliance and reducing manual work. The outcome: a 19% year-over-year increase in recovered revenue from involuntary churn and 50% of accounts recovered within two days, with ongoing tests to further refine messaging and campaigns.

Unbounce

Stephanie Galati

Senior User Researcher