Case Study: TeacherVision achieves subscriber growth and cuts involuntary churn to under 1% with Recurly

How TeacherVision leverages data to drive subscriber growth

TeacherVision, part of the Sandbox Learning family, delivers curated, print-ready and digital teaching resources via a freemium subscription model where many users start on a free Basic plan and upgrade to Premium. The team grew frustrated with its previous subscription platform’s lack of analytics and visibility—unable to measure conversion by plan and price, track recurring revenue health, or perform cohort renewal analysis needed to curb churn and make informed growth decisions.

After moving to Recurly, TeacherVision gained rich dashboards, KPIs, and easy configuration for testing plans, pricing, and promotions, plus features like a pause option and multi-gateway support for global scaling. The results: 56% of at-risk invoices saved in the first six months, involuntary churn reduced to under 1%, faster scaling across regions, and the ability to reallocate development resources away from billing to product and growth.

TeacherVision

Mark Engelter

President of Sandbox Learning