Case Study: Asana achieves scalable accounting and streamlined revenue recognition with Recurly

How Recurly Helps Fast-Growing Asana to Scale Accounting and Finance Operations

Asana, a fast‑growing SaaS company that helps teams manage work, needed to scale its accounting and finance operations as its paid subscriber base exploded. Thousands of subscriptions with varied start dates and frequent plan changes made accurate revenue recognition and deferred‑revenue reporting complex, time‑consuming, and prone to spreadsheet-driven errors.

Asana adopted Recurly for subscription management and integrated it with NetSuite, using Recurly’s automated billing, dunning, tax handling and flexible API to sync billing data in real time to their ERP. The result was faster, more accurate month‑end revenue recognition, significantly reduced manual effort and engineering overhead, and a scalable finance stack supported by a collaborative vendor partnership.

Asana

John Iparraguirre

Controller