Case Study: FabFitFun achieves higher payment recovery and reduced churn with Recurly's Custom Retry Model

How FabFitFun Takes a Member-Centric Approach to Growth

FabFitFun began as a lifestyle blog and newsletter and evolved into a membership-first subscription box business that now serves more than a million members. As the company scaled, payment failures began eroding significant recurring revenue, so FabFitFun sought a way to improve payment success and optimize recovery without compromising its member-centric approach.

Recurly’s Data Science team built a bespoke Custom Retry Model for FabFitFun, combining machine learning with tailored retry rules based on the company’s payment-history analysis. The consultative solution delivered an immediate lift in recovery rates, recovered substantial revenue at high transaction volumes, and helped reduce involuntary churn to support member retention and loyalty.

FabFitFun

Anton Jusufi

Director of Product Management