Case Study: AllTrails achieves historic growth while keeping involuntary churn under 1% with Recurly

How AllTrails achieved historic growth while maintaining 1% involuntary churn with Recurly

AllTrails, the app and website that connects millions of outdoor enthusiasts to 300,000+ hiking, running, and biking trails, needed to scale globally and capitalize on seasonal demand while keeping payment-related cancellations low. The company required flexible pricing and promotion tools, multi-currency and multi-gateway payment support, better reporting for finance, and automated recovery for failed payments.

Using Recurly’s subscription platform — including multi-currency support, integrations with Stripe/PayPal/Amazon Pay/Apple Pay, self-serve links and API access, advanced reporting, and a Revenue Optimization Engine with targeted dunning — AllTrails ran effective promotions (nearly one million coupon redemptions), sped up month‑end accounting, recovered significant revenue, and sustained historic growth with involuntary churn under 1%.

AllTrails

Alex McLean

Engineering Manager