Case Study: HockeyTV achieves higher viewership and revenue with Recurly

HockeyTV Subscription Model Scores a Win with Fans

HockeyTV, now part of HockeyTech, moved from a pay-per-view model to an “all you can eat” subscription to better serve nearly 500,000 passionate hockey fans. The shift required a billing partner that could handle complex plan types, international processing, varied renewal/payment structures, and multi-device access — all while letting the team adapt quickly.

After evaluating several vendors, HockeyTV selected Recurly for its flexible API, intuitive interface, and responsive support, using features like coupons and add-ons to experiment with offerings. The result: easier deployment and management, a significant increase in viewers per game and topline revenue, fewer customer-care requests, and the ability to deliver tens of thousands of live games worldwide while continuously refining subscription options.

HockeyTV

Marc Ruskin

President