Case Study: Handmade Tea achieves streamlined subscription billing and growth with Recurly

Handmade Tea Gets Up And Running With Recurly

Handmade Tea, founded by Caleb Brown, is a subscription-based “tea of the month” club that ships curated loose-leaf blends and ingredient samples to enthusiasts. As a new online subscription business, the company faced the complex challenge of implementing reliable recurring billing, flexible payment options (including PayPal), upsells and promotional campaigns while keeping PCI compliance and tracking top of mind.

Handmade Tea integrated Recurly using Recurly.js in under a day, leveraging a free test environment for secure setup and PCI handling. Recurly’s PayPal integration, coupons, one-time fee options and reporting made it easy to offer multiple payment choices, run time- and volume-based promotions, create upsells and monitor seasonal trends—resulting in smoother operations, stronger marketing and growth to 120+ subscribers with billing reliably managed in the background.

Handmade Tea

Caleb Brown

Founder