Case Study: GatherContent achieves subscriber growth and revenue recovery with Recurly

GatherContent Garners Subscribers with Recurly

GatherContent is a London-based platform (launched 2012) that helps organizations create, structure and publish content at scale — now serving thousands of customers in 130+ countries and managing millions of content pieces. The team’s challenge was handling subscription billing efficiently so they could focus on product development, experiment with pricing plans, and scale securely without building complex billing systems in-house.

GatherContent implemented Recurly in 2012 and used features like coupons for targeted promotions and discounts, Account Updater to refresh card data, and automated dunning to recover failed payments. The result: a streamlined billing process that supports 1,500+ subscribers, recovers significant revenue, reduces customer-support workload, enables rapid pricing experiments and marketing campaigns (notably a successful Black Friday promotion), and positions the company for multi-currency and more advanced billing models as it grows.

GatherContent

Adam Hawes

Commercial Director