Case Study: Findmypast achieves 515% ROI with Recurly

From DIY to 515% ROI Findmypast’s digital transformation with Recurly

Findmypast, a London-based genealogy website, needed to move beyond one-time record purchases and modernize its outdated homegrown subscription setup to better support recurring revenue. Its legacy system created friction for subscribers, limited payment and plan flexibility, and placed a heavy burden on customer care, prompting Findmypast to seek a more scalable solution from Recurly.

Recurly implemented a subscription management and recurring billing platform that included flexible payment options, compliance support, partner and gateway management, and dunning tools to reduce churn. The results were strong: Findmypast solved 84% of its identified issues within nine months, increased conversions by 5%, boosted mobile registrations by 19%, improved dunning management by nearly 11%, reduced failure rates by 12%, and achieved a 515% ROI.

Findmypast

Greg Jenkins

Head of Product