Case Study: FASTHockey achieves subscription growth and higher revenue with Recurly

FASTHockey Subscription Model Scores a Win with Fans

FASTHockey, founded by Marc Ruskin and now part of HockeyTech, moved from a pay‑per‑view model to an “all you can eat” subscription to better serve nearly 500,000 passionate hockey fans. That shift required a billing platform that could handle complex plan types, renewals, international payments and rapid iteration while keeping the experience simple for users.

FASTHockey selected Recurly for its flexible API, easy deployment and support, plus features like coupons and add‑ons to experiment with offerings. Since the switch they’ve seen higher viewers per game and topline revenue, fewer customer care requests, and the ability to deliver tens of thousands of live games worldwide while continuing to adapt their subscription options.

FASTHockey

Marc Ruskin

Founder