Case Study: Cora scales subscription growth and reduces churn with Recurly

Empowering Women, One Subscription Box at a Time – With Help from Recurly and Shopify

Cora is a subscription e-commerce brand that empowers women by selling period-care products and donating a month’s supply and health education for every subscription purchased. To grow acquisition they needed a true free-trial experience and more flexible subscription tooling—capabilities their prior Shopify Recharge setup couldn’t provide.

By integrating Recurly with their Shopify site, Cora launched free trials, used hybrid commerce to combine subscriptions and one-time items in one checkout, and optimized automated dunning and analytics to cut involuntary churn and surface actionable cohort insights. The result: smoother checkout with less drop-off, scalable subscription operations, faster financial reporting via automated revenue recognition, and better ability to test pricing and iterate.

Cora

Puja Patel Rios

Vice President of eCommerce