Case Study: Dropcam speeds development and scales subscription revenue with Recurly

Dropcam speeds up its development process-and business-with Recurly

Dropcam, a provider of high‑definition, cloud‑stored home security cameras, views itself primarily as a service company and offers subscription plans for storing 7 or 30 days of footage. Before Recurly, Dropcam relied on a primitive billing system that lacked email notifications, dunning, reporting, pricing flexibility and PCI compliance, making it difficult to manage varied subscription options, discounts and customer churn.

In 2011 Dropcam implemented Recurly (using recurly.js), gaining flexible subscription and one‑time billing, PCI compliance, dunning management, detailed APIs, and business intelligence dashboards that integrate with its backend. The change sped development and operations, improved customer support and marketing insights, and supported rapid growth—revenues rose 500% within a year of a new camera launch, uploads exceed 100 hours per minute, and the company is positioned to scale domestically and internationally.

Dropcam

Martin Davidsson

Lead Software Engineer