Case Study: Copper achieves industry-leading revenue recovery and reduced involuntary churn with Recurly

Copper CRM combats churn and innovates with Recurly

Copper is a Google-recommended CRM that lives inside Gmail and helps thousands of companies manage customer relationships. As a subscription-first SaaS founded in 2013, Copper needed a flexible, user-friendly billing platform to support rapid growth, experiment with pricing, and reduce involuntary churn—challenges that became especially urgent during the uncertainty of the COVID-19 pandemic.

Partnering with Recurly since 2014, Copper used Recurly’s flexible billing models, Revenue Optimization Engine (dunning, intelligent retries, Account Updater), and key integrations (NetSuite, Stripe, Avalara, Snowflake/Looker, GoCardless) to recover more failed payments and automate workflows. The result: revenue recovery rates well above the 50–60% industry benchmark, industry-leading low involuntary churn, and faster month-end closes (weeks to days), enabling continued growth and operational efficiency.

Copper

Rick Smith

VP of Finance