Case Study: Candy Japan achieves rapid subscription growth and automated billing with Recurly

Candy Japan grows its subscription business with Recurly

Candy Japan, founded by Bemmu Sepponen to deliver surprise Japanese sweets to subscribers twice a month, struggled with billing as a Finland‑registered merchant operating from Japan. Relying on PayPal proved clunky and limited—Bemmu even had to refuse payments—so he needed a way to accept credit cards directly on-site with strong integration and reporting.

He chose Recurly for its payment gateways and easy backend integration, which helped him connect with WireCard and automate billing, shipping lists, label creation, notifications and revenue reporting. The result: manual processes disappeared, Candy Japan grew from a handful of subscribers to over 320 in under two years, and Bemmu now spends his time curating unusual treats instead of managing payments.

Candy Japan

Bemmu Sepponen

Candy Japan