Case Study: Black Propeller doubles revenue and cuts billing time by 95% with Recurly

Black Propeller Doubles Growth and Reduces Billing Time by 95%

Black Propeller is an award-winning digital marketing agency that moved in 2020 from percentage-of-spend pricing to a fixed monthly retainer, creating a need for fully automated subscription billing. Prior to the change the team relied on Stripe, QuickBooks and spreadsheets, which was time-consuming and limited their ability to track churn, MRR and customer lifetime value.

They chose Recurly for its QuickBooks integration, cleaner UI and flexible gateway options (e.g., CardConnect) to automate invoicing, securely collect payments, surface subscription metrics and integrate with ChartMogul. The switch cut billing time by about 95% (from ~20 hours to under 1 hour per month), improved revenue recovery and visibility, and coincided with 100% revenue growth in 2020.

Black Propeller

John Thorton

Chief Executive Officer