Case Study: Lucid achieves global subscription monetization success with Recurly

Lucid Software’s journey From freemium to global monetization success

Lucid Software, the visual collaboration platform behind Lucidspark and Lucidchart, needed to turn its freemium offering into a scalable subscription business while managing billing, payments, PCI compliance, and real-time payment validation across both DTC and B2B channels. Recurly provided the subscription management foundation Lucid needed to support its growing global customer base.

Recurly implemented an all-in-one platform for subscription billing, invoicing, renewals, dunning, tax handling, and payment retries, with API integrations that embedded billing into Lucid’s product and connected to Salesforce and Avalara. The result was a seamless monetization engine that helped Lucid scale to more than 100 million users in 180+ countries, serve 99% of the Fortune 500, and reduce churn and payment risk through real-time validation and automated recovery.

Lucid

Steve Wellman

Senior Director of Business Systems