Case Study: Kudos achieves 2x revenue growth and fewer support tickets with Recurly Commerce

How Kudos dramatically reduced support tickets and doubled their business with Recurly Commerce

Kudos, the sustainable diaper brand, was struggling with a clunky subscription and checkout experience on Recharge, which led to checkout errors, login issues, limited integrations, and a surge in customer support tickets. The company needed a smoother direct-to-customer portal that worked better with Shopify and made subscriptions easier for parents to manage.

Kudos switched to Recurly Commerce, which provided a seamless Shopify checkout, a Shopper Portal for easy login, stronger app integrations, and simpler subscription management. With Recurly, Kudos dramatically reduced support tickets, cut login-related complaints to about two per month, and within three months saw a 2x jump in business, including +200% subscriptions revenue and +102% AOV.

Kudos

Moira Finicane

Head of Marketing