Case Study: HeatSense achieves scalable subscription growth and athlete safety innovation with Recurly

How HeatSense and Recurly are powering the future of athlete safety

HeatSense was founded after Melissa experienced extreme heat firsthand at her son’s football game and realized existing athlete heat-safety measures were inadequate. To turn that insight into a scalable business, HeatSense needed a way to manage recurring revenue across both consumer and team customers, and chose Recurly and Recurly Commerce rather than build a subscription system from scratch.

Recurly powers HeatSense’s memberships for team dashboards and its Shopify-based consumer sales flow, handling billing, renewals, messaging, and customer lifecycle automation. With Recurly, HeatSense says onboarding and customization have been seamless, and the company can stay focused on athlete safety while supporting growth across B2B and B2C channels.

HeatSense

Melissa Fortenberry

Founder