Case Study: My Music Workshop achieves 279% revenue growth with Recurly

How My Music Workshop scaled from classrooms to global subscriptions with Recurly

My Music Workshop, a family-run music education business founded by Lianna and Elias Berlinger, was forced to rethink its classroom-based model when the pandemic shut down in-person lessons. As the company moved online and prepared to relaunch on a custom platform, it needed a subscription partner that could support growth, migration, and recurring billing at scale, so it turned to Recurly.

Recurly provided the subscription infrastructure, migration support, and Recurly Navigate best-practice guidance to improve dunning and payment recovery. The result was a seamless subscriber transition and a 279% increase in recovered revenue in just 30 days, along with lower churn from failed payments; My Music Workshop now serves subscribers in more than 60 countries.

My Music Workshop

Elias Berlinger

Co-Founder & CEO