Case Study: Cinemark achieves top-performing subscription growth and retention with Recurly

How Cinemark Movie Club became a top-performing subscription program with Recurly

Cinemark, one of the world’s largest movie exhibitors, wanted to create a sustainable recurring revenue stream and deepen customer loyalty through its Movie Club subscription program. Using Recurly as its subscription engine, Cinemark needed a flexible platform that could support a member-first experience, improve retention, and scale with growing demand.

Recurly helped Cinemark build Movie Club with features like credit rollover, subscription pauses, tailored dunning recovery, and analytics-driven personalization. The result was a top-performing loyalty program with more than 1.45 million members, 12% year-over-year growth, and an entertainment industry-leading retention rate, all powered by Recurly.

Cinemark

Megan Krouse

Director of Loyalty