Case Study: Fi achieves a seamless, flexible subscriber experience with Recurly

How Fi redefined the pet parent experience

Fi, the pet technology company behind the Fi Collar, wanted to deliver a seamless subscription experience as it expanded from GPS pet safety into a broader wellness and community platform. As Fi added products like microchips, supplements, and retail partnerships, it needed a way to manage flexible plans, renewals, and retention without adding billing complexity.

Recurly provided the subscription management and billing automation that powers Fi’s subscriber experience. With Recurly, Fi reduced operational burden, improved visibility into subscription data, and sped up month-end close with real-time dashboards. The result was more time for Fi to focus on innovation, partnerships, and customer experience, while Recurly helped make the multi-layered business feel simple and seamless for subscribers.

FI

Ginji Wang

Chief Operating Officer