Case Study: Soundtrap achieves subscription growth and global billing efficiency with Recurly

The story of Soundtrap’s subscription-driven rise in the creator economy

Soundtrap, the browser-based “Google Docs for music,” needed a scalable way to manage its global subscription business as it grew from creators into classrooms. As its international customer base expanded, it had to handle complex billing needs like multiple currencies, tax compliance, trials, renewals, and dunning without diverting engineering resources from product development.

Soundtrap implemented Recurly in 2014 to power billing and payments, and the partnership has since evolved into a data-driven growth engine. With Recurly’s analytics, dashboards, and hands-on support, Soundtrap optimized pricing, renewal flows, retry logic, and localization across markets, helping improve payment success, recover revenue, and reduce churn while supporting growth in the U.S., Nordics, UK, Australia, and Canada.

Soundtrap

Per Emanuelsson

co-founder and CEO