Case Study: Nuuly achieves customer-centric subscription growth with Recurly

Nuuly and Recurly A partnership powering customer-centric growth

Nuuly, a US-based circular fashion platform, needed a scalable way to support its flexible subscription model while keeping the customer experience frictionless. The company turned to Recurly’s subscription management platform to help manage recurring revenue as it expanded its rental and e-commerce offerings, including new initiatives like The Thrift Shop.

Recurly enabled Nuuly to streamline real-time subscription flows, including a “Check My Return” feature that triggers the next shipment when UPS scans a return, reducing delays for customers. Recurly also supported transaction handling for The Thrift Shop and broader business expansion, helping Nuuly scale efficiently; the company reported over 50% growth in the last year.

Nuuly

David Hayne

President