Case Study: PowToon achieves scalable global subscriptions with Recurly

Powtoon and Recurly Powering global creativity with scalable subscriptions

Powtoon, the AI-driven visual communication platform with more than 50 million users worldwide, needed a scalable subscription infrastructure after its legacy payment system announced it would shut down. As Powtoon expanded globally, it also faced challenges with fraud, declined payments, and complex international billing requirements. Recurly provided the subscription platform and payment infrastructure Powtoon needed to keep subscribers from being lost during migration and to support growth across multiple regions.

Recurly implemented a quick migration, fraud recapture functionality, intelligent dunning, and flexible payment and tax integrations to support Powtoon’s global subscription model. The impact was significant: Powtoon’s signup decline rate dropped from 90% to 19%, and Recurly’s dunning system helped recover hundreds of thousands of dollars in potentially lost revenue. With Recurly, Powtoon built a more reliable, frictionless subscription experience and a stronger foundation for continued global expansion.

PowToon

Daniel Zaturansky

Co-Founder