Case Study: United Airlines scales veteran hiring and boosts conversions with RecruitMilitary

United Airlines grows military-connected applications from 380 to 1,000+ with RecruitMilitary

United Airlines, one of the world's largest airlines, sought a more scalable and skills-first approach to hiring veterans across its enterprise. The challenge was to expand veteran hiring without a centralized framework, better translate military experience into corporate value, and increase awareness of non-aviation career paths. They partnered with RecruitMilitary to address these needs.

RecruitMilitary's RMS² solution equipped United's recruiters with military talent expertise, amplified its employer brand, and connected them with veterans through career fairs and targeted sourcing. The results included growing annual military-connected applications from 380 to over 1,000, achieving higher application-to-offer conversion rates, and securing veteran hires across multiple functions and seniority levels. RecruitMilitary helped United build scalable hiring systems and sustained pipeline growth.

United Airlines