Case Study: Correct Care Solutions boosts career site traffic and candidate quality with Recruiting.com

Public Healthcare Provider Shares Unique Employee Value Proposition

Correct Care Solutions (CCS), an international public healthcare provider, faced the challenge of recruiting talent for its niche correctional healthcare roles amid low unemployment and high competition. Many healthcare professionals were unaware of the career benefits in this field. To educate potential applicants and generate online brand awareness, CCS partnered with Recruiting.com to overhaul its career site.

Recruiting.com created a new career site that educated job seekers about the correctional healthcare environment and highlighted CCS's unique employee value proposition, such as the opportunity for public service and greater autonomy. The site was optimized for search engines and mobile devices. As a result, organic traffic to the career site increased by 93%, attracting thousands of new visitors and driving more qualified candidates to apply.

Correct Care Solutions

Scott Pustizzi

Senior Vice President of Human Resources