Case Study: Largest US Healthcare Staffing Company achieves 744% more applications and 84% lower CPA with Recruitics

Largest US Healthcare Staffing Company - Customer Case Study

Largest US Healthcare Staffing Company, ranked among the largest US staffing firms, was running decentralized recruitment advertising with varying budgets and no performance tracking and needed more allied healthcare applicants at a better ROI. Recruitics, acting as the recruitment marketing partner, was engaged to bring tracking, automation and programmatic advertising expertise to the account.

Recruitics implemented tracking technology, centralized and automated job distribution, launched programmatic job advertising and paid search (SEM), optimized job content, expanded the media mix, and shortened the application process during COVID-19. Between October 2019 and March 2020 Recruitics drove a 744% increase in total applications, a 105% rise in applications per job, an 84% decrease in average CPA, and a 118% lift in conversion rate while enabling decentralized performance and billing visibility.