Case Study: Healthcare Company increases applications by 14% and lowers CPA by 29% with Recruitics

Healthcare Company - Customer Case Study

Recruitics worked with a Healthcare Company, a ranked children’s hospital with more than 10,000 employees, to address ongoing hiring needs for registered nurses, medical assistants, surgical techs, and other healthcare and support roles. The main challenge was driving more qualified applications across these priority recruitment areas.

Recruitics used PPC and programmatic job advertising to manage and optimize the recruitment media mix, increasing CPC bids for roles with limited application volume and for top-performing publishers while also expanding reach to additional publishers. As a result, Recruitics helped the Healthcare Company increase application volume by 14% and reduce average cost-per-applicant by 29% month over month across all open jobs.