Case Study: Healthcare company ranked among the world's best hospitals (5,000–10,000 employees) achieves 28% lower cost-per-applicant and 29% budget savings with Recruitics

Healthcare Company - Customer Case Study

Healthcare Company, a hospital ranked among the world’s best with 5,000–10,000 employees, faced a steep year‑over‑year reduction in open jobs and budget while still needing to recruit priority roles such as registered nurses, allied health professionals and physicians. They engaged Recruitics to manage and optimize their recruitment media mix—using pay‑per‑click (PPC) and programmatic job advertising—to sustain applicant flow for those critical hires.

Recruitics implemented programmatic rules to lower CPC bids on poor‑performing media, cut wasteful spend, and expand the media mix with small investments across more publishers to maximize reach. Despite a 50% drop in job volume due to COVID‑19, Recruitics delivered consistent applicant flow and reduced the average cost‑per‑applicant by 28%, producing a 29% budget savings month‑over‑month (February 2020 vs. January 2020).