Case Study: Fortune 100 Healthcare Company achieves 19% more hires and 16% lower cost-per-hire with Recruitics

Fortune 100 Healthcare Company - Customer Case Study

Fortune 100 Healthcare Company, a 100,000+ employee organization, faced growing hiring needs year over year without an increase to its recruitment budget, with priority hires in Advanced Practice Clinicians, Registered Nurses, Physicians and Customer Service roles. The company engaged Recruitics to manage and optimize its paid recruitment channels, using a mix of pay-per-click (PPC) and programmatic job advertising.

Recruitics implemented programmatic rules to lower CPC bids in markets with strong organic traffic, reduce wasteful spend, and reallocate funds to hard-to-fill positions, then expanded those rules to further target priority roles. As a result, Recruitics delivered 43% more applications and 19% more hires year over year on the same budget, while improving efficiency with a 30% decrease in average CPA and a 16% decrease in average CPH.