Case Study: The Good Samaritan Society boosts job search conversions with Recruit Rooster

The Good Samaritan Society boosts job search conversions 35% with Recruit Rooster

The Good Samaritan Society, a major senior care provider, faced the challenge of creating an efficient job search experience across its hundreds of locations and wide range of roles. As part of the larger Sanford Health network, they needed a solution that could integrate seamlessly while providing distinct, brand-aware results for candidates. Their existing search struggled with spelling variations and location-based queries, hindering their ability to fill critical positions. Recruit Rooster partnered with them to implement an intelligent search solution using Google Cloud Talent Solution.

Recruit Rooster implemented an AI-powered search platform that corrected spelling errors, understood healthcare jargon, and enabled seamless multi-brand job discovery. This solution delivered significant measurable results, including a 35% increase in conversions from job search to apply clicks and a 45% rise in location-based searches. Most impressively, Recruit Rooster's technology drove a 65% average increase in candidate conversions across top search terms, with specific roles like Registered Nurse seeing a 490% increase in conversions.

The Good Samaritan Society